As the business environment evolves more quickly than ever, Sales and Marketing will change faster than ever. With the advent of AI tools and standards based on data, expectations for Sales and Marketing professionals are at an all-time high, magnified even more by consumer behaviour changes. Students pursuing BBA, MBA or other business programs are no longer afforded the option of ignoring these changes and trends, for understanding how they impact careers in Marketing is critical to students’ career journeys.

At Pedestal Techno World, an edtech company focused on future-ready learning, we train students, not from doctrine, but by learning marketing through company-based scenarios. Here are the top 7 trends for Sales & Marketing in 2025 and the reasons students need to stay current:

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   AI-Powered Personalization is the New Standard

AI-powered tools such as ChatGPT, Jasper and Adobe Firefly are being used now to personalize email campaigns, landing pages, ad targeting all at scale. Salesforce reports that 73% of customers expect brands to understand their individual needs.

For students, this means knowing the basic aspects of Digital Marketing is not enough. You have to be familiar with working with AI based tools that can analyze data and adjust content to make it personal for each customer.

Pro Tip: Select the best digital marketing course that includes training using real-time AI based tools.

2. Short-Form Video Content is Leading the Engagement Game

Reels, Shorts and TikTok style videos are leading engagement online. HubSpot’s 2024 report shows that 90% of marketers are using short videos to generate leads. For future sales and marketing careers, it’s important to understand content psychology, script writing and how to track video performance.

At Pedestal Techno World we cover all of these aspects of using video in our best digital marketing institute in Jaipur program.

3. Sales is Becoming More Consultative Than Ever

No longer are we working hard and pushing products. In 2025 you will be working more like a consultant. The demand will be for professionals who know how to uncover a buyer’s pain and provide actual value.

Whether you are looking for a marketing internship or your first position in sales, your emotional intelligence and listening will be valued higher than your product knowledge.

4. Voice Search and Conversational Marketing are Growing Fast

Over 50% of searches now come from devices using voice recognition. As a function of this, understanding voice search and how to optimize it for digital is a huge trend. Marketing funnels are changing, as lead conversion increasingly relies on chatbots and WhatsApp.

Students seeking marketing careers should understand conversational funnels – how they work from automated replies to designing the call to action.

5. Data-Driven Decision Making is Essential

Businesses have also moved away from making decisions based on guesses. Sales and marketing teams are now driven by data — like that found in Google Analytics 4, Meta Ads Manager and CRM dashboards.

Data-driven decisions and the ability to identify insights from customer data, is core learning we provide at our best digital marketing college in Jaipur and enables students to be prepared for the realities of the industry.

6. Performance Marketing is Dominating Budget Allocations

Brands are pulling budgets out of campaign budgets into performance budgets – plans centered on driving measurable performance (e.g. — Google Ads, Facebook Ads, Influencer Campaigns, etc.).

This is why we offer training on learning to set up and optimize paid campaigns in our digital marketing course — so our students are job-ready for sales and marketing careers from Day 1.

7. EdTech is Becoming a Launchpad for Marketing Careers

Edtech companies like Pedestal Techno World are providing value to students with live projects and mentors, and career readiness training in a new way.

We are not offering a course – but providing a framework for students to learn marketing in a company ecosystem with placement support and internship opportunities.

Also Read: Why Every MBA Student Should Learn Power BI?

Final Thoughts

Skills in the Sales & marketing industry in 2025 will not be learned just from textbooks. If you are a BBA student, beginning your career or an MBA candidate considering some modern career options, this is the moment you want to make sure you are future-proofing your learning to the needs of the market.

Join Pedestal Techno World, awarded the best digital marketing institute in Jaipur and begin your learning with the best digital marketing course.